Carlos Alcaraz has packed his season with the biggest tournaments on the calendar, and more often than not, he’s walked away with the trophy. Now settled in Turin for the ATP Finals, he’s eyeing one of the few major titles still missing from his resume. With the champion set to take home a massive $5.07 million, Alcaraz (this year’s top seed) stands as one of the strongest contenders to claim it.

He’s already earned an impressive $16.5 million this season, and an undefeated run in Turin would push him past the $20 million mark, matching Jannik Sinner’s feat from last year. So if you’re wondering where Alcaraz stands financially, his haul this season alone edges close to Sinner’s current $40 million net worth, as reported by Celebrity Net Worth. So let’s take a closer look at just how much he’s earned, and the major sponsorships and endorsement deals that continue to boost his profile.

What is Carlos Alcaraz’s net worth in 2025?

Carlos Alcaraz’s net worth was reported to be around $50 million by Celebrity Net Worth, but that estimate already feels outdated. He now sits sixth on the all-time career prize money list in men’s tennis, having amassed an incredible $54 million on court alone, a figure that continues to climb with every deep run he makes.

Beyond his tournament earnings, the six-time Grand Slam champion pulled in roughly $35 million from sponsorships and appearance fees between September 2024 and August 2025. And that number doesn’t even factor in the bonuses from winning this year’s US Open or the $1.5 million appearance fee he collected at the Six Kings Slam, making his financial rise even more striking.

Away from tennis, Alcaraz has also turned his success into giving back, launching the Carlos Alcaraz Garfia Foundation in 2024. From his first ATP title in Umag in 2021 to his US Open, Wimbledon, and French Open triumphs, Alcaraz has built both a remarkable career and a fortune – all at just 22 years old!

How much prize money and career earnings does Carlos Alcaraz have?

Carlos Alcaraz has already built a fortune that most athletes can only dream of. According to Forbes, Alcaraz’s career earnings have hit $48.3M (now presumably higher).

The climb to these numbers started modestly. Two years after his first taste of professional tennis, during a season heavily disrupted by global events, he managed $81,932 in prize money. The real breakthrough came in 2021 when his Umag title and run to the US Open quarterfinals pushed his total to $1,632,676. A year later, he captured the US Open, Miami, and Madrid, collecting $10,102,330 and becoming the youngest World No. 1 in history.

His momentum only grew. In 2023, Alcaraz won Wimbledon and five more titles, earning $15,196,504. The following year was just as rewarding, with victories at the French Open, Wimbledon, and Indian Wells, plus an Olympic silver medal, bringing him $10,358,429 million. So far in 2025, he has taken home $54,776,695, Prize Money Singles & Doubles Combined, thanks to triumphs at the French Open, Monte Carlo, and the Italian Open, riding a 24-match unbeaten streak.

On top of it, the 22-year-old was recently named as the 18th most marketable athlete in 2025 and it is no surprise as brands line up to line his pockets with big endorsement deals with most of the financial details kept private.

Which brands sponsor Carlos Alcaraz in 2025 and what are his endorsements?

Since 2016, Alcaraz has played with Babolat’s Pure Aero VS racquet, a partnership that has already been extended through 2030. In 2019 he left Lotto and Nike signed him on, providing the Air Zoom Vapor Pro shoes along with a massive contract renewal worth between $15m – $20m per year, in 2024, complete with his own custom logo.

By 2022, Rolex had stepped in, showcasing him with their Cosmograph Daytona Meteorite watch. That same year he added deals with BMW’s Spain division and ElPozo, a Spanish meat company, both signing multi-year agreements. Skincare brand ISDIN also partnered with him in 2022, tying his name to their Fotoprotector Fusion Water Magic SPF sunscreen.

In 2023, Calvin Klein selected him as the face of their “Calvins or Nothing” campaign, and Louis Vuitton named him a house ambassador for their fashion events. The following year, Banco Itaú, the largest bank in Brazil, brought him on for Latin American campaigns. By 2025, his list had grown further.

Crown Hotels, specifically Crown Towers Melbourne, enlisted him to lead their Australian Open promotions. Danone, Evian, and YoPRO, Danone’s high-protein dairy brand, also signed him in 2025 as a global ambassador. These deals positioned him at the center of campaigns promoting hydration, dairy, fitness, and his foundation’s work. Evian connected him with their “Live Young” campaign, placing him alongside stars like Emma Raducanu. Trading card giant Topps, which launched its “Topps Royalty” collection in 2024, has continued featuring him into 2025.

Anyway, now, with his recent win over Lorenzo Musetti at the ATP Finals and plenty more victories likely ahead, especially given how young he still is, it’s safe to say Alcaraz is only getting started.

If he continues on this trajectory, there’s every chance he’ll inch closer to the kind of wealth Novak Djokovic currently commands. Djokovic’s net worth sits around the $250 million mark, making him the richest tennis player at the moment, and Alcaraz is shaping up to be a strong contender to join that elite bracket in the years to come.