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Cameron Norrie during his second round match Wimbledon Tennis Championships, Day 3, The All England Lawn Tennis and Croquet Club, London, UK – 02 Jul 2025London The All England Lawn Tennis and United Kingdom PUBLICATIONxINxGERxSUIxAUTxHUNxGRExMLTxCYPxROUxBULxUAExKSAxCHNxDENxINDxITAxPORxESPxSWExTURxMEXxCOLxVENxPERxECUxBRAxARGxCHIxURUxPARxPANxONLY Copyright: xJamesxMarsh/Shutterstockx 15381942ba

via Imago
Cameron Norrie during his second round match Wimbledon Tennis Championships, Day 3, The All England Lawn Tennis and Croquet Club, London, UK – 02 Jul 2025London The All England Lawn Tennis and United Kingdom PUBLICATIONxINxGERxSUIxAUTxHUNxGRExMLTxCYPxROUxBULxUAExKSAxCHNxDENxINDxITAxPORxESPxSWExTURxMEXxCOLxVENxPERxECUxBRAxARGxCHIxURUxPARxPANxONLY Copyright: xJamesxMarsh/Shutterstockx 15381942ba
Tensions ran high on Court 1 at Wimbledon as Chilean player Nicolas Jarry found himself battling more than just Cameron Norrie’s baseline consistency. He was fighting a psychological war against the British opponent and his serve antics. Norrie insisted he “did nothing wrong” after he exchanged words with the Chilean qualifier at the net. Well, Norrie did beat Jarry and set his quarter-final date against Carlos Alcaraz on Wednesday, but the Chilean did not appear to be a fan of Norrie’s ball-bouncing drama.
Norrie’s increasingly long and deliberate ball-bouncing rituals before serving, especially during high-pressure moments, not only frustrated Nicolas but perhaps also made him lose the match after winning two consecutive sets 7-6, 7-6. During the entire match, one could see how annoyed Jarry was every time Norrie would go for a serve. The British player would bounce balls as much as 20 times before his serve.
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When asked about it, Norrie said he did not want to rush it and make any mistakes. “Yeah, I want to settle before I hit my second serve. I don’t want to rush into it and hit a quick double,” Cameron said. And Jarry? Well, his emotional outburst went viral when the umpire also refused to act during the second set. So much so, that he ended up calling out his opponent during the game.
Tennis journalist Ben Rothenberg posted it on X, capturing Jarry’s pointed words: “I just have to suck it because he does it always?” The moment came during a tense service game: caught at the net, Jarry stretched to return Norrie’s forehand pass but only prolonged the rally by a shot.
At 30–40 in the fourth set, he fired an ace to stay alive. What followed was a nerve‑jangling sequence of deuces and advantages before Jarry finally held serve. Cameron Norrie still led two sets to one (6–3, 7–6 (7–4), 6–7 (7–9)), with the fourth set level at 2–2, but the emotional toll was visible—and so was the growing tension over his serve pacing, which fans online dubbed “deliberate disruption,”, especially before second serves.
What’s your perspective on:
Is Norrie's serve routine a clever tactic or unsportsmanlike gamesmanship? Where do you stand?
Have an interesting take?
Didn’t hear the beginning of Jarry’s complaints about Norrie’s behavior, anyone know what he’s carrying on about?
“I just have to suck it because he does it always?”#Wimbledon
— Ben Rothenberg (@BenRothenberg) July 6, 2025
Though Cameron Norrie remained in control of the scoreboard, Jarry’s outburst raised a much larger debate in tennis: where is the line between routine and gamesmanship? The rules may allow 25 seconds between points, but extended rituals like Norrie’s can rattle opponents and drag momentum. Jarry’s raw frustration captured mid-match, mid-emotion wasn’t just about one opponent; it was the quiet war many players face against rhythm-breaking tactics that slip just under the rulebook’s radar. And in that moment, he spoke not just for himself, but for many. And this wasn’t the first time something like this had happened.
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Before Nicolas Jarry vs Cameron Norrie, others raised the alarm on serve-timing tactics
At Wimbledon 2025, just days before Nicolás Jarry’s frustration with Norrie went viral, Frances Tiafoe stirred a similar debate. During his first-week match against Norrie, Tiafoe took an 8-minute bathroom break, despite Wimbledon’s rule allowing only 3 minutes off-court and 2 extra for changing. What upset fans and broadcasters wasn’t just the duration; it was the fact that Tiafoe spent most of the time on court changing clothes. Former British No. 1 John Lloyd slammed the delay as “absolutely ridiculous,” while others speculated it was a tactic to cool Norrie’s momentum. The moment reignited concerns about how the rules can be stretched without direct punishment.
This wasn’t the first time serve timing caused controversy. Back in Monte Carlo in 2014, Rafael Nadal was hit with a time violation warning on a breakpoint following an exhausting rally against David Ferrer. Visibly frustrated, Nadal called out the umpire, saying, “If the umpires are not any more ready to understand and read a little bit the match, so there is no job anymore for them.” Nadal felt the rules didn’t allow for reasonable recovery, especially after long points, and that strict enforcement ignored the flow of the match.
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Even in Wimbledon 2019, Nick Kyrgios famously clashed with Nadal over this very issue. Kyrgios accused Nadal of deliberately stalling by taking too long between serves, especially during pressure moments. With his signature sarcasm, Kyrgios quipped: “he’s very slow between points and the rule of the book says you have to play at the speed of the server.”
The Australian mimicked Nadal’s routine and glared at the umpire, drawing laughs from the crowd and sympathy from viewers who felt top players were often given too much leeway. These incidents show that severe pacing and time delays have repeatedly sparked emotional outbursts and rule debates. Like Cameron Norrie vs. Jarry’s viral moment, this shows a gray zone: is it strategic or stalling, routine or disruption? Now, for live, minute-by-minute coverage of the Wimbledon Championships, head to our Live Blog!
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Is Norrie's serve routine a clever tactic or unsportsmanlike gamesmanship? Where do you stand?